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Account FAQs

If you have a question about shopping online at, you may be able to find an answer below. Here are some of our customer's most frequently asked questions.

If your question is not answered below or for general enquiries/feedback regarding Ideal World, please click here to Contact Us.

How do I register?

Registering with us will make your online visits to much quicker and easier. Firstly you will need to add the items you would like to purchase to your basket. Once these items have been added view 'Your Basket' and proceed to 'Checkout'. You will be asked to enter your email address as a new customer to continue your purchase. Please enter your delivery and billing details here. At the bottom of the page you will be given the option to 'Create an Account'. Your email address should already be added, you just need to add a password before placing your order. Now you will have an account for the next time you wish to place an order with us.

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How do I log in to my account?

To log in to your account click on 'Your Account' or Login at the top right corner of the page. This will take you to a page where you can enter your email address and password. When entered correctly you will be logged into your account.

Logging in makes placing an order even faster and easier than usual, as your delivery details will already be filled in. While logged in, you can change any of these details as well as any other addresses or details you may have entered previously.

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Forgotten your Password?

If you've forgotten your password, click 'Your Account' at the top right corner of the page - There you will be able to fill out the forgotten password field with your email address and an email will be sent to you.

Alternatively, contact a member of our Customer Services team who will be able to help. See Contact Us for details.

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Are my details secure?

Shopping on Ideal World is as secure as shopping in any store. Your credit card details will be encrypted to help keep them secure. Please note that in the interest of security, will never ask for your full username, password or credit card details via email, pop-ups, or for any purpose other than registering or placing an order on See our Security Page for more information on how to make your online shopping secure.

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How can I view and update my account details?

Once you've registered with, you can login to your account at any time to view and update the personal details you have saved. Here you can change/update:
- Your name, email address and phone number under 'Account Details'
- Password under 'Account Details',
- Billing information – Card details and Billing address under 'Payment'
- Delivery information under 'Delivery Address'.

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What should I do if I lose or change my debit or credit card?

If the credit or debit card used to pay Flexi-pay instalments is lost, stolen, or cancelled, you must contact Customer Services so we can update your account. Changing the card details stored against your regular Ideal World account will not automatically update your Flexi-pay account.

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