Meet the Presenters

What's your favourite?

  • Fillet Steak
  • Brandy
  • Shawshank Redemption
  • I love all different types but classical is probably my favourite
  • Blue
  • Cacophony (A harsh discordant mixture of sounds)
  • Summer
  • The Owl Who Was Afraid of the Dark or The Very Hungry Caterpillar
  • Lake District

Mike Mason

New beginnings offer new challenges, can’t wait!

Mike is a well-known and popular face on TV shopping. He started his career performing comedy vocals as well as writing and producing for live TV shows. One of his proudest achievements was writing, producing and presenting an in-house live show, which toured the South Coast called ‘Chaos’.

Performance arts are one of Mike’s passions, he is never more at home than when he is on stage or in front of the camera, he loves all aspects of entertaining. Mike’s big move to Television saw him take on the role of Creative Producer for a variety of TV production companies. Outside of work Mike is a family man who enjoys different types of music and undertaking DIY projects.

Q & A

Tell us a something interesting about yourself we don’t know?

I was Ewan Macgregor’s body double in a Chinese infomercial.

What did you do before IW?

I have done lots of different things from presenting to producing – it’s all been great fun!

Most embarrassing on-screen moment?

Years ago, I was selling crockery on another channel and a piece fell off and smashed. So I continued to smash the rest of the set, selling it as ‘doesn’t it break well’.

What’s your idea of the perfect Sunday?

Cooking a Roast Lamb dinner with my family and watching Tom & Jerry with my little boy.

Aside from property, what’s the most expensive thing you’ve bought?

A car.

What is your guiltiest pleasure?

A nice bottle of Brandy.

How would you like to be remembered?

Being a great Dad.

What is the most important lesson life has taught you?

Work hard and always ask for help when you need it.

Favourite IW/CC product?

The Multitool.

Which phrase do you overuse?

“You’re doing my head in!”

If you could travel back in time, which period would you visit?

Prehistoric times – I’d take my son as he loves Dinosaurs!

Meet our other presenters

Shaun Ryan

Shaun Ryan

Shaun is the only original presenter on Ideal World, and has seen many changes since he first joined the channel as the “junior presenter” in the year 2000!

Dennice Robinson

Dennice Robinson

Dennice is best known to Ideal World viewers for presenting fashion, beauty, kitchen and home products.

Loen Love

Loen Love

Loen lists her areas of Ideal World expertise as “fashion, bloopers, shoes and more bloopers!”

Joanne Vandermerwe-Mahon

Joanne Vandermerwe-Mahon

Joanne has been a member of the Ideal World family since 1993. Joanne grew up in South Africa and moved to England with her family in 1993.

Howard Griffiths

Howard Griffiths

Howard joined Ideal World in 2005 and has demonstrated products with hundreds of guests, including George Foreman, Paul McKenna and Linda Lusardi.

Genevieve Ni Reamoinn

Genevieve Ni Reamoinn

Genevieve studied Design and Journalism at college, before moving into the world of television presenting.

Paul Becque

Paul Becque

Paul is known to shopping telly viewers for his love of gadgets and all things electronic, while his friends know of his love for DIY, gardening and making people smile!

Hayley Green

Hayley Green

Though she was a milk lady while at school and at theatre college, Hayley really started her career as a singer/dancer back in 1989, starting like so many as a ‘Red coat’.

Rachel Pierman

Rachel Pierman

Rachel has presented hundreds of hours of live and pre-recorded television for all the major broadcasters in the UK, including Sky, Channel 4, ITV, ITV2 and the BBC.

Mike Mason

Mike Mason

Mike is a well-known and popular face on TV shopping. He started his career performing comedy vocals as well as writing and producing for live TV shows.

Peter Simon

Peter Simon

Peter’s career in show business began at the age of 12 as a regular presenter in the Yorkshire Television Series ‘Junior Showtime’.

Mike Mason

Sally Jacks

Sally Jacks (aka Jaxx) is a bright, bubbly and super chatty Northern lass – a bit of a Lancashire hot pot if you like!