We are thrilled to finally launch Adam’s big reveal! Adam is Sleep Genie’s brand new mattress, designed with you in mind. It is supportive, flexible, breathable and their most comfortable mattress yet. The Adam mattress is a world exclusive and is only available to buy at Ideal World! Adam is launching especially for our birthday event, which means we won’t be sharing Adam with anyone else. We are even throwing in a special Sleep Genie competition for everyone who buys their very own Adam!