Meet the Presenters

What's your favourite?

  • Potatoes
  • Fruit smoothies
  • Out of Africa
  • Too many to chooose!
  • Turquoise
  • Astonishing
  • Spring
  • The Prophet
    by Khalil Gibran
  • The continent of Africa
  • Clean linen

Joanne Vandermerwe-Mahon

Presenting for Ideal World is my dream job. I can talk and shop at the same time!

Joanne has been a member of the Ideal World family since 1993. Joanne grew up in South Africa and moved to England with her family in 1993, where she completed her education and further education.

Since joining the team at Ideal World, Joanne has married Kieron and they now have a daughter Eleanor Grace.

Having a background in hotel management and training, Joanne has had an insight in to how professionals cook, clean and entertain. At Ideal World Joanne is thrilled to be able to share and showcase tools and techniques that allow these solutions to be applied successfully at home!

Her passions centre on her family and home; nothing makes her happier than to have a house full of people to love and feed! This nesting instinct and her “have a go Jo” attitude makes her naturally inquisitive and keen to try the latest, and easiest, ways to success – which in turn makes presenting on Ideal World and Create and Craft her dream job!

Q & A

What did you do before IW?

Before becoming a presenter on Ideal World, I worked as a producer and assistant producer for the company. This was the only ‘office’ job I have ever had, as I trained to run hotels and restaurants, which is what I spent the seven and a half years after school doing.

Most embarrassing on-screen moment?

The only moment which has ever really made me blush was when one of our guests, Leonardo, burst into operatic song in the middle of a jewellery show!

Tell us a secret!

Then it wouldn’t be a secret!

What’s your idea of the perfect Sunday?

Lazy morning reading the papers, a long walk on the beach (I live only a block away) and then a huge Sunday roast, ideally with loved ones, followed by a snooze in front of the TV. Perfection.

Which living person do you most admire and why?

Sir David Attenborough, for his spirit, his dedication, his energy, his knowledge, his vision, his ability to fascinate and simultaneously educate and his indefatigable passion for issues and creatures that really matter.

What is the trait you most deplore in yourself and others?

Ignorance

Aside from property, what’s the most expensive thing you've bought?

It was silly and pointless: a fantastic car, which I loved far too much. I called him Jasper and I really, really enjoyed owning it! There is a time and place for everything.

What keeps you awake at night?

Insomnia - ha, ha! Is that a trick question?

How would you like to be remembered?

As someone who cared, shared and loved.

What is the most important lesson life has taught you?

Only you can change your life… happiness is not a given.

Favourite IW or Craft product?

The Flexibar, but my life is full of excellent products from both ranges.

Which phrase do you overuse?

“Okay”, “Now”, “You know” – the list goes on…

If you could travel back in time, which period would you visit?

The 16th Century, The Reformation: the golden age of art and culture!

Meet our other presenters

Shaun Ryan

Shaun Ryan

Shaun is the only original presenter on Ideal World, and has seen many changes since he first joined the channel as the “junior presenter” in the year 2000!

Dennice Robinson

Dennice Robinson

Dennice is best known to Ideal World viewers for presenting fashion, beauty, kitchen and home products.

Loen Love

Loen Love

Loen lists her areas of Ideal World expertise as “fashion, bloopers, shoes and more bloopers!”

Joanne Vandermerwe-Mahon

Joanne Vandermerwe-Mahon

Joanne has been a member of the Ideal World family since 1993. Joanne grew up in South Africa and moved to England with her family in 1993.

Howard Griffiths

Howard Griffiths

Howard joined Ideal World in 2005 and has demonstrated products with hundreds of guests, including George Foreman, Paul McKenna and Linda Lusardi.

Genevieve Ni Reamoinn

Genevieve Ni Reamoinn

Genevieve studied Design and Journalism at college, before moving into the world of television presenting.

Paul Becque

Paul Becque

Paul is known to shopping telly viewers for his love of gadgets and all things electronic, while his friends know of his love for DIY, gardening and making people smile!

Hayley Green

Hayley Green

Though she was a milk lady while at school and at theatre college, Hayley really started her career as a singer/dancer back in 1989, starting like so many as a ‘Red coat’.

Rachel Pierman

Rachel Pierman

Rachel has presented hundreds of hours of live and pre-recorded television for all the major broadcasters in the UK, including Sky, Channel 4, ITV, ITV2 and the BBC.

Mike Mason

Mike Mason

Mike is a well-known and popular face on TV shopping. He started his career performing comedy vocals as well as writing and producing for live TV shows.

Peter Simon

Peter Simon

Peter’s career in show business began at the age of 12 as a regular presenter in the Yorkshire Television Series ‘Junior Showtime’.

Mike Mason

Sally Jacks

Sally Jacks (aka Jaxx) is a bright, bubbly and super chatty Northern lass – a bit of a Lancashire hot pot if you like!