I was chuffed to bits when they asked me to be a presenter at Ideal World.
Loen lists her areas of Ideal World expertise as "fashion, bloopers, shoes and more bloopers!"
Born and raised in Coventry, Loen has been interested in modelling and fashion since her early years and her knowledge of brassieres is second to none – having previously been the Marketing manager for Charnos.
Loen came to present on Ideal World through professional modelling, having worked for a number of different companies including Marks & Spencer, Next, The Sun and Ann Summers(!)
When the opportunity for Loen to present came knocking - she says: “I was chuffed to bits when they asked me to be a presenter at Ideal World - but I was also a bag of nerves! If it weren't for the floor crew, camera crew, producers, directors and co-presenters who have given me oodles of encouragement, help and friendship, I'd be back to that lonely world of modelling – maybe!”
Loen married co-presenter Andy in December 2004 and they are the proud owners of an Alaskan Malamute called Oban.
What else makes Loen happy? Shopping, friends, holidays, chatting, laughing, shopping, more shopping, eating, going to the gym, shopping, Elvis and Robert De Niro!
Q & A
What did you do before IW?
I was a model
Most embarrassing on-screen moment?
Being confused about the ingredients in Easiyo yoghurt and telling everyone it contained an STD
Tell us a secret
What’s your idea of the perfect Sunday (when you’re not working)?
Not getting dressed, no make-up, quality time with my adorable husband and doggy
Which living person do you most admire and why?
My mum. Because she’s wonderful
What is the trait you most deplore in yourself / others?
In others, jealousy and envy. In myself, negativity
Aside from property, what’s the most expensive thing you've bought?
What is your guiltiest pleasure?
What keeps you awake at night?
Anything and everything. I’m a big worrier
How would you like to be remembered?
Forget about me, enjoy your life
What is the most important lesson life has taught you?
Life is short, health is paramount
Favourite IW/CC product?
Which phrase do you overuse?
If you could travel back in time, which period would you visit?
Hollywood in 1940s/50s
Meet our other presenters
Shaun is the only original presenter on Ideal World, and has seen many changes since he first joined the channel as the “junior presenter” in the year 2000!
Dennice is best known to Ideal World viewers for presenting fashion, beauty, kitchen and home products.
Loen lists her areas of Ideal World expertise as “fashion, bloopers, shoes and more bloopers!”
Joanne has been a member of the Ideal World family since 1993. Joanne grew up in South Africa and moved to England with her family in 1993.
Howard joined Ideal World in 2005 and has demonstrated products with hundreds of guests, including George Foreman, Paul McKenna and Linda Lusardi.
Genevieve Ni Reamoinn
Genevieve studied Design and Journalism at college, before moving into the world of television presenting.
Paul is known to shopping telly viewers for his love of gadgets and all things electronic, while his friends know of his love for DIY, gardening and making people smile!
Though she was a milk lady while at school and at theatre college, Hayley really started her career as a singer/dancer back in 1989, starting like so many as a ‘Red coat’.
Rachel has presented hundreds of hours of live and pre-recorded television for all the major broadcasters in the UK, including Sky, Channel 4, ITV, ITV2 and the BBC.
Mike is a well-known and popular face on TV shopping. He started his career performing comedy vocals as well as writing and producing for live TV shows.
Peter’s career in show business began at the age of 12 as a regular presenter in the Yorkshire Television Series ‘Junior Showtime’.
Sally Jacks (aka Jaxx) is a bright, bubbly and super chatty Northern lass – a bit of a Lancashire hot pot if you like!