Loen Love

"I was chuffed to bits when they asked me to be a presenter at Ideal World"

Loen lists her areas of Ideal World expertise as "fashion, bloopers, shoes and more bloopers!"

Born and raised in Coventry, Loen has been interested in modelling and fashion since her early years and claims that her "knowledge of brassieres is second to none"!

Also known as Loenie, Big Lo and, she claims, "other names we can't repeat!", Loen came to shopping TV from professional modelling, after causing chaos and occasional hilarity at a national newspaper and lingerie company.

Loen says: "I was chuffed to bits when they asked me to be a presenter at Ideal World -- but I was also a bag of nerves! If it weren't for the floor crew, camera crew, producers, directors and co-presenters who have given me oodles of encouragement, help and friendship, I'd be back to that lonely world of modelling where I was forced to know my cellulite, my spare tyres and my amazing number of chins. Phew!"

What makes Loen happy? Her family, friends, work, cat, chatting, laughing, shopping, more shopping, cooking, eating, drinking, Elvis and Robert De Niro!

Q & A:

What did you do before IW?

Plus size model

Most embarrassing on-screen moment?

Being confused about the ingredients in Easiyo yoghurt and telling everyone it contained an STD

Tell us a secret

No

What’s your idea of the perfect Sunday (when you’re not working)?

Not getting dresses, no make up, quality time with my adorable husband

Which living person do you most admire and why?

My mum. Because she’s wonderful

What is the trait you most deplore in yourself / others?

In others, jealousy and envy. In myself, negativity

Aside from property, what’s the most expensive thing you've bought?

It’s soon to be new teeth

What is your guiltiest pleasure?

My cigarettes

What keeps you awake at night?

Anything and everything. I’m a big worrier

How would you like to be remembered?

Forget about me, enjoy your life

What is the most important lesson life has taught you?

Life is short, health is paramount

Favourite IW/CC product?

Slimming pants

Which phrase do you overuse?

Up yours

If you could travel back in time, which period would you visit?

Hollywood in 1940s/50s