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Simply Straight Ceramic Coated Brush with Bonus Heat Mat and Travel Case in One

Rated 4.1 out of 5 by 18 reviewers.
Rated 5 out of 5 by Very good product, easy to use, and good quality . I think this is a great product, it quickly straightens my hair. I honestly didn't think it would be as good, as I've tried other heated brushes, but never got the great results, I've had with simply straight. If you want really poker straight hair, this is not for you, but it straightens my hair quickly for work. If I was going for a night out, I'd spend more time on it, going over it maybe a few times more with the brush. It heats up quickly to desired temperature of your choice, and is. Very pretty design. 15 September 2016
Rated 5 out of 5 by Very impressed I am 70 and have had curly hair all my life, but always wanted straight hair. This brush has made that possible. However, it turned out that I didn't suit long, straight hair so cut it to shoulder length. I am very impressed with this product and have recommended it to many of my friends .. who also hate their curly hair!!! 14 September 2016
Rated 5 out of 5 by really good This is really good at giving body to my hair, really like it stop me using my straightners all the time! 14 September 2016
Rated 5 out of 5 by IT WORKS! I have tried just about every gadget to try and straighten my very fine curly hair with very little success but at last this one actually does what it promises and straightens my hair. Yippee!!! It is taking me approx 10 mins to do, doesn't dry it out and leaves a nice shine on it.. Providing you follow the rules and not use any product it works. I use on highest temperature even though it says to use a lower temp for fine hair. Oh and my husband actually thought my mobile hairdresser had been and said it looked really nice, now that is a first. ps the bonus mirror was a hit with my Mum. 10 September 2016
Rated 5 out of 5 by Gift for granddaughter who was absolutely delighted and saves her a lot time each morning before work. Very pleased to find such a useful product as birthday gift. Good customer service and speedy delivery. 09 September 2016
Rated 5 out of 5 by Brilliant This is absolutely brilliant, well made, easy to hold but most of all does the job. I've got shoulder length hair and it worked great, left my hair beautifully straight, but also left it with bounce and style, well worth the money. Can I just say that during the presentation the woman said you can use it as you would a brush, and use it with the brissles facing towards your scalp, but on the instructions it tells you not to do that, it saysto brush it through your hair with the brissles facing outward, away from you scalp, just thought I'd mention it but apart from that yes, a brilliant product that I can't praise highly enough, it does what it says, great products and service from Ideal World as always, thanks Ideal World. 31 August 2016
Rated 5 out of 5 by Simply Straight I was a little sceptical as I have a short bob but thought I'd give it a go. Well the result is so easy to use & my hair looked perfect in a fraction of the time that it takes me using straighteners. Gave a lovely shine to my hair as if I'd just come from the hair dressers. I wonder if a mini version of this product will be made available for travel purposes as I for one would be interested. The compact mirror that came with the brush is very handy too. 31 August 2016
Rated 5 out of 5 by Fabulous I love this hairbrush, it makes my hair do exactly what I want it to, so very quickly and easily. The mirror is amazing. Not always nice seeing your skin that magnified!! The little lights are a plus, although they ran out of battery very quickly, but brought replacements from a £ shop. 07 August 2016
  • 2016-09-23 T08:38:18.902-05:00
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Try a new look with the Simply Straight Ceramic Coated Brush with Bonus Heat Mat and Travel Case in One.

The Simply Straight Ceramic Coated Brush is the perfect solution to the worry of heat damage from flat straightening irons and the hassle of taking a straightener and a brush wherever you go. Keeping your hair styled and straight can feel like a full time job but avoiding losing that perfect look when you need it most means carrying a straightener and a brush with you for touch-ups and last minute styling. Simply Straight is the ideal solution! Combining the hair-friendly ceramic coated bristles of the styling brush with the straightening effect of safe, controlled heat means your hair will always be exactly as you want it. And, unlike the harsh ‘ironing’ effect of traditional flat straighteners, the open face of Simply Straight won’t damage or burn your hair and there’s no need for chemicals or moisturisers.

With a safety cut off function and a display that tells you the precise temperature, from a cool setting for softening kinks and waves, up to a high 180°C for hard-to-control thick hair, you can style and straighten with confidence. And because it’s two applications in one, the compact design means you can take it with you and top-up your look whenever you want.


  • Straight hair in just minutes
  • 2-in-1 (Brush and Straightener)
  • Reduction in hair damage
  • 3D Ceramic bristles
  • Limited flattening and frying
  • 30 second heat up
  • LED digital temperature display
  • 60 minute auto shut off
  • Temperature control – adjustable temperature up to 180°C
  • 6ft swivel cord
  • Limited flattening and frying

This Simply Straight Ceramic Coated Brush with Bonus Heat Mat and Travel Case in One is the perfect addition to your hair styling kit. This heat-resistant resting pad for your Simply Straight closes up to become a handy carry case so you can put your Simply Straight down on any surface and style wherever you want!

Made from heat-resistant polyester and polyethylene fibres, this protective heat pad will keep the heat of your Simply Straight from potentially damaging soft, vulnerable surfaces that could otherwise be damaged. It’s also a convenient carry case so when your Simply Straight has done its job, you can pack it away and carry it wherever you need it.



  • 1 x Simply Straight Ceramic Coated Brush
  • 1 x Simply Straight Heat Mat and Travel Case in One

Your order will be dispatched within 3-5 working days. Most deliveries require someone to accept and sign for the delivery to ensure the goods are received correctly. To help you we can arrange for delivery to be made elsewhere. Click here for more information.

We hope you like your purchase, however, if you are not entirely satisfied with any item, it can be sent back to us for a refund, provided it is returned within 14 days after delivery has been made (unless otherwise specified). Please click here for more information.

Only £39.99

£5.99 P&P

Flexi-pay - today pay only £20.00*


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