On Air

BAMbeautiful Hair BlockBuster

Hosted ByGenevieve Ni Reamoinn

The BlockBuster is the chance to get this product at the best offer - ever, while stocks last

View the show What's on Later

Today's TV Schedule

We're live on ITV everyday after midnight - 3am

We're live on ITV
everyday after midnight - 3am

Summer Bank Holiday

Summer Bank Holiday

Elizabeth Grant BlockBuster

More Great Offers

Zhuzh! Tanning

Blue Magic BlockBuster

Lakeland Leather BlockBuster

Dormeo Mattress BlockBuster

Electric Bikes BlockBuster

Rug Doctor Carpet Cleaner BlockBuster

BAMbeautiful Hair BlockBuster

Fashion Clearance

Portable BBQ BlockBuster

Vibrapower HIIT BlockBuster

Community Features

Roll up, roll up to catch the best deals this Summer Bank Holiday

Roll up, roll up to catch the best deals this Summer Bank Holiday

Join us as we head on down to the fun fair and take you back to ‘Where the Fun Begins’… It’s Ideal World’s Summer Bank Holiday party and to celebrate we’re bringing you a host of our biggest deals, across our biggest brands, for one jam-packed weekend - PLUS there’s FREE P&P on EVERYTHING!.

New Logo, New Look to Your Ideal World

Become part of the new age of Ideal World, as we step into HD with an innovative logo change, as part of a multi-million pound investment to put you at the heart of a happy home. For almost 20 years, Ideal World has been the home of UK TV shopping, and now we’re preparing to take the brand into the future.

Get on yer bike with Ideal World

Get on yer bike with Ideal World

Cycling can be a wonderful experience, to be enjoyed by people of all ages and levels of experience. We proudly present our Bike range: the pedal-assisted bikes, using the latest technology to add power when you need, make arduous hills a thing of the past. With a modern, trendy design: they look great!

Community Features

Community Features

Welcome to our hub of featured articles. We aim to bring you handy hints and tips on how to get the most from Ideal World, whilst showcasing some of our new and exciting products.

Our Lifestyle Partners

The Planning Crowd

The Planning Crowd

The Planning Crowd - Specialists in will and funeral planning consisting of expert consultants, an in-house legal team and highly qualified staff ready and available to discuss your needs.

Planet Cruise

Planet Cruise is an independent cruise travel agency dedicated to providing exceptional cruise packages to destinations around the world. Whether it is a pre-cruise hotel stay in your chosen destination, a land tour to pair with your days at sea or private flights and transfers across the world, Planet Cruise can plan it all with their personalised service and expertise.

INNOVO^®

INNOVO^® is the only non-invasive pelvic floor exerciser that targets and treats the root cause of bladder weakness - your weak pelvic floor, rather than just managing the symptoms

Health & Fitness