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10% Online discount for NHS, social care, emergency services and armed forces

We are in uncertain times right now, but what is certain is that there are real heroes out there who are putting themselves at risk by caring for people in hospitals and the vulnerable in our local communities. At Ideal World we understand just how hard the NHS and professional carers are working and the pressures they are finding themselves under too.

To show our appreciation we have committed to offer 10% discount to Blue Light Card holders.

To claim your Blue Light Card discount online you will need to:

  1. Log into your Blue Light Card account and head to the Ideal World discount section to find the current promo code. If you don't already have an account, you can register here for a Blue Light Card.
  2. Once you have shopped on our website, enter the Blue Light Card promotional code into the box marked ‘Have a promo code?’ on the Payment page at checkout. Click 'Apply Promo Code' (see below).
  3. The 10% discount will be applied (excluding delivery costs).
  4. Checkout and pay for your items.

Clapping the NHS

Once again, we thank you and we’re proud to support the UK's NHS, Social Care, Emergency Services and Armed Forces.