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Published 28 March 2019
We’re so excited to announce a brand new range to hit our screens, the official launch of vegan haircare collection BAMbeautiful, saw our team joined by a very special celebrity guest, whose personal journey continues to touch our hearts.
In early 2017, EastEnders actress and 2009 MasterChef winner, Nadia Sawalha bravely revealed that she had been diagnosed with perimenopause and had, as a result, suffered from significant hair loss, which had ultimately begun to impact her life.
Opening up in an emotional video shown on the Mail Online, Nadia goes on to say how she’s lost a “third of her hair” and quoted that she used to have “the most amazing hair. It was my crowning glory” before breaking down into tears. She also appeared on an episode of Loose Women, where she divulged that her curls just don’t come as naturally as they used to and went on to show viewers her thinning hairline.
These devastating effects of hair loss are more common than you think, however, as according to Cosmetics Business, as many as 75% of men who have experienced hair loss feel less confident when talking to the opposite sex whilst nearly half of women claimed they would spend their life savings for a full head of hair again.
With this problem in mind, BAMbeautiful aims to showcase the unique benefits of its range, bringing beauty into hair loss in a natural, cruelty-free solution, one Nadia herself has turned to.
The range is designed to stimulate hair growth at the root, enhance hair vitality and density and reduce hair loss in just 3 months of use.
Vegan-friendly and free from a range of chemicals and mineral oils, we’re thrilled to introduce something not only a little different for our Ideal World family, but with a guest who speaks from the heart on her personal experience with the range: “My hair looks amazing, I can’t quite believe it. My husband says my hair has never looked so good!”