Category Fashion Published 27 September 2017
With the launch of our fantastic new Autumn Range at Ideal World, we're bringing comfort, quality and top trends to you at the best prices with all of our fashion brands. Ideal World copywriter Phil Mann took a peek behind the scenes and spoke to Kay Johnson and Sarah Abraham from the Ideal World Fashion team to get the scoop ahead of the big launch.
Our Autumn fashion range contains everything you need to prepare yourself for the coming colder months while remaining stylish and chic, and our team have been working around the clock to get everything together.
Take a look at the beautiful shots our photography created while you get the low-down on our latest trends. On the shoot in the idyllic Lincolnshire town of Stamford, the team took with them 4000 plastic leaves to help create a stunning Autumnal effect.