10 Questions with the Autumn Fashion Day team

Category Fashion Published 27 September 2017 by Phil Mann

10 Questions with the Autumn Fashion Day team

With the launch of our fantastic new Autumn Range at Ideal World, we're bringing comfort, quality and top trends to you at the best prices with all of our fashion brands. Ideal World copywriter Phil Mann took a peek behind the scenes and spoke to Kay Johnson and Sarah Abraham from the Ideal World Fashion team to get the scoop ahead of the big launch.

Our Autumn fashion range contains everything you need to prepare yourself for the coming colder months while remaining stylish and chic, and our team have been working around the clock to get everything together.

Take a look at the beautiful shots our photography created while you get the low-down on our latest trends. On the shoot in the idyllic Lincolnshire town of Stamford, the team took with them 4000 plastic leaves to help create a stunning Autumnal effect.

Ideal World: What exciting new discoveries are you bringing to our customers in the Autumn '17 Range?
Fashion Team: "Leather-look jackets; cosy, embroidered knits; on-trend, smart, edge-to-edge jackets; and, the must have suede-ette boots."
IW: Do you have any exclusive releases?
FT: "We have lots of new and exclusives pieces launching from brands including Styled By and Nicole. Not forgetting Lisa Riley's best-selling 'Just Be You' collection!"
IW: What are the biggest trends for Autumn, and what are the must haves?
FT: "One of the biggest trends is wearing head to toe of one colour. Our Styled By Long line Jacket and Trousers will help you to achieve this look. "
IW: Where do you find the inspiration for the fashion lines you bring to Ideal World?
FT: "Styled By has become one of our most successful brands as it has been Styled by us for us taking on board customer feedback."
IW: What is the colour palette for the season and is there anything we wouldn't expect, how about exciting new prints?
FT: "Red and Green are key colours this season, and dark-based florals are key!"
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IW: We notice there's a big focus on accessories this season, can you guide us through it?
FT: "Accessories are a big focus this season with statement jewellery and bags a simple way to update and change your looks. We have a fantastic new range available of handbags, necklaces and scarves to accessorise your Autumn and Winter looks."
IW: What might we already have in our wardrobes that would pair well with some new discoveries from the Autumn '17 range?
FT: "The 'Styled By' Tapered Trousers will pair with your new season pieces from Styled By, Nicole and Anamor And why not try our new Styled By Straight Leg Trousers, perfect with ankle boots."
IW: Of all the new lines being launched today, which is your personal favourite?
FT: "Hard to choose! But, our pick of the day Stolen Heart Leather look jackets are sensational and such a versatile piece for your wardrobe."
IW: What can our customers expect to see for our Christmas party season collection?
FT: "Lots of luxurious velvet and lace, and a new Christmas collection from Lisa Riley's 'Just Be You' Collection, including her limited edition signature Tuxedo-inspired jumpsuit."
IW: Finally, top 3 fashion tips to look fabulous this autumn?
FT: "Add accessories, layer your look and be fabulous!"
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