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New Logo, New Look to Your Ideal World

Category General
Published 14 August 2019

New Logo, New Look to Your Ideal World

Become part of the new age of Ideal World, as we step into HD with an innovative logo change, as part of a multi-million pound investment to put you at the heart of a happy home. For almost 20 years, Ideal World has been the home of UK TV shopping, and now we’re preparing to take the brand into the future.

From all new production equipment to studio renovations, this digital evolution brings with it ‘our’ new brand identity, which we believe will be a total breath of fresh air, if we do say so ourselves! Check out our VT below to discover how we’re improving your favourite shopping channel and bringing you new digital experiences:

This new look and feel is set to become the face of our TV and social media platforms (yes, that’s right, we’re on social too!), for true diversity and so you never miss a beat. 

Jamie Martin, CEO of Ideal World, commented on the move: “Our brand identity was outdated, almost Jurassic in terms of style, so we have invested significantly to bring it bang up-to-date to reflect our core mission and values. We are confident that our recent investments will continue to maximize our brand building power and reach new audiences.”

More than just a logo, our refashioned approach nods to modern day living, making it easier than ever to shop the brands you love whilst keeping you at the centre of everything we do. The Ideal World brand has evolved immensely since its inception as a mail order company in 2000 and now, we’re bringing it into the future.

We are making these changes for you, our family, our customers.