Guide to our top brands at Ideal World

Category General Published 30 June 2017 by Phil Mann

Guide to our top brands at Ideal World

At Ideal World we love to celebrate our brands. We're proud to bring you the best deals whether you're shopping for well-known products, or discovering something new. All of our products go through a rigorous quality assurance process and come personally recommended and used by our presenters.

If you're not familiar with any of the brands below, there's a whole world of new products for your to discover. Why not browse around?

Sage by Hetson Blumenthal

Engineered by experimental chefHeston Blumenthal and Sage’s own engineers, the Sage by Heston Blumenthal range uses cleverly integrated functions to take the stress out of cooking. Their range of smart appliances, which includes kettles, toasters, and blenders, through to their ice cream maker and microwaves, has been exactingly considered to give you perfect results every time, all at the push of a button. Whether its prepping, boiling, whisking, whipping, grilling, cooking and baking, thanks to Heston and Sage, it has never been so easy.

Each appliance was designed to be asy to us, with straightforward controls that do all the thinking for you and give precise results every time. Their range of kitchenware also comes with recipes and some tips from Heston, it's his meticulous perfectionism that has helped make the Sage’s range advanced, high-spec appliances that stand head and shoulders above the competition.


Tefal produce kitchen products for your to cook tasty, healthy and diverse foods. Inventors of the non-stick pan, they revolutionised cooking and continue to make everyday life easier.

In 1954, Marc Grégoire developed a new coating to help reduce friction and heat on his fishing gear and called it "Teflon." Following his wife's advice he used Teflon to coat her pans. The results were astounding! Two years later, Tefal was created to produce non-stick frying pans and became the first creator of non-stick cookware. It was a revolutionary way to make life easier for people.

They later went on to invent the first cordless iron and many other revolutionary products.


Dormeo has been bringing top quality Italian-made memory foam mattresses direct to people's homes for the last 10 years, becoming one of Europe's most trusted bedding brands in the process. Their passion and commitment is that everybody should sleep on the very best mattress. Each Dormeo Memory mattresses has an Ecocell® core that adapts to your body's shape and temperature to guarantee you a great night's sleep at a price that won't break the bank.


Vax is the UK's best-selling floor-care brand and the only floor-care specialist to offer a comprehensive range of carpet cleaners, upright and cylinder vacuum cleaners, cordless, steam and hard floor cleaners. Best known for their iconic orange tub, launched in 1979 and still going strong today.


A swiss-made range of excellent cooking and baking equipment. Selling high-quality food processors, grinders, whisks, beaters and mixers, they provide everything you'll ever need to cook up a storm in the kitchen, in an easy hand-held form.


Apple is an American multinational corporation that designs and manufactures consumer electronics, computer software, and personal computers. The company's best-known hardware products include Macintosh computers, the iPod, the iPhone and the iPad. As of the third quarter of 2009, it is the tenth largest company in the world.


Skinn focuses on what goes into the jar and how it will make you look, not how the jar looks. Skinn Cosmetics incorporates the time-honoured methods of the mothers and grandmothers who made their own soaps, creams and masks at home using pure, natural ingredients.

These classic traditions combined with the most advanced technology and delivery systems available differentiate Skinn from all other cosmetic brands. Skinn treatments and colour cosmetics are famously full of actives, yet devoid of unnecessary water, fillers, or excess packaging.

To ensure the highest quality possible, Skinn built its own production facility at the company's Southern California headquarters.


Prestige sell high-quality cookware and kitchen products around the world and have done since 1971. Producing aluminium non-stick pans as well as knives, utensils and other cookware, you can get a fully kitted-out kitchen and a great deal.


KRUPS began its journey towards perfect coffee back in 1846 as a brand dedicated to precision and technical perfection. These high ideals were not enough for the passionate founder, Robert Krups, who insisted this would not be some future objective but a firm promise. The company's first products immediately won widespread admiration for their quality, far-sighted design and technical refinement.

In 1961, KRUPS turned its attention to making the best electric coffee grinder, revolutionising the quality of home-ground coffee. Today KRUPS makes arguably the best range of espresso machines in the world, from the traditional pump espresso machines to the fully-automatic bean to cup machines for the coffee connoisseur.


Making a wide range of irons, ironing products and homeware, Polti always put people, their needs and wishes at the centre, especially when planning the development of a new home appliance. Every home is different from each other, as every family is. Polti strive to make the domestic environment more comfortable for you. They also stand by the value that nature is our first home. For this reason they believe that small actions in everyday life make a big difference and set the foundations for a more sustainable future.


From international athlete to owner of one of the UK's fastest growing beauty companies in just four years. That's all the time it took to launch Proto-col – a luxury beauty and well being collection – into some of the most exclusive spas and department stores.

Proto-col by On Group is based around the philosophy of using Collagen and other plant extracts and botanicals, combined with cutting edge technology, for a unique skin care system. Started by ex world-class athlete – James Greenwell – who discovered the benefits of taking collagen himself, Proto-col has become a cult favourite. Proto-col collagen supplement has been hailed by A-listers Designed to work in perfect harmony with Proto-col collagen capsules, Proto-col skin care and body care collection – a fusion of natural ingredients and advanced formulations.

Elizabeth Grant

Elizabeth Grant is a much loved skincare range here at Ideal World, with an interesting story behind its founder:

Elizabeth Grant: "I started this company in 1958 in London, England.

"I did not always have the Beautiful skin that I have today. My skin was damaged by a bomb blast during the Second World War. It was on a Sunday and I was walking down a street when a V2 rocket exploded nearby. Shards of glass were embedded on the one side of my face and my skin was scarred. That was a difficult time for me as I was so conscious of how I looked. I used to walk around with dark glasses and tried to avoid people.

"All that changed when I read about a substance (Torricelumn). I had some made up for me and I started to use it as part of my skincare regime.

"The glasses came off and I felt confident again.

"At the time I was a make-up artist. One day one of my favourite clients came in for her make-up. Her skin was a mess because the heavy make-up we used in those days clogged the pores and robbed the complexion of its ability to breath. Her skin looked tired. While I was applying her make-up she asked me how I kept my skin so good. You could have knocked me down with a feather. My skin was described as looking good!

"I told her about the preparation that had been specially formulated for me. She asked me if I had some and of course I gave her a sample.

"10 days later she called me to ask if I could get her some more. She said her skin was feeling softer and smoother. When I saw her 6 weeks later, her skin was glowing. That was my, "Ahah!" moment. I realize I had a product that made a difference. I decided to develop my own skin care lines that contained my secret formulation I called Torricelumn.

"Today I have beautiful skin. I am in my eighties. My skin is good and I owe all to Torricelumn."


With an early background in cabaret and musical theatre the Zhuzh! Founder was always "interfering", with everything from costume designs, lighting, musical arrangements and choreography, in a desperate need to "zhuzh" things up - to add a bit of sparkle, splendour and striking style.

Although the word "zhuzh" has been backstage lingo as long as theatres have had dressing rooms, as with so many slang words when they start out, nobody knew how to spell it to write it down.

Zhuzh! Was launched in 2002. 2015 is the 13th year Zhuzh! has been with Ideal World. Around half a million units sold in that time.

The aim is simple: to satisfy each and every customer in the same way that we want to be satisfied when consumer-testing a product. Although much of our time is now spent developing the range, the Zhuzh! collections will never be so vast that we can't maintain our personal input and always remember our original inspiration: YOU.

Zhuzh! has won the 'Best Tanning' award in our Health and Beauty Awards,Viewers Choice Award in 2010 and Most 5* reviews in 2013.


Kenwood was founded on the guiding principles of quality, innovation and design. This is the reason that one Kenwood appliance is sold every three seconds across the world. Millions of cooks world-wide prize their Kenwood appliances. This invaluable loyalty is well earned by Kenwood's team of experts. They meticulously design and engineer all Kenwood products in the UK, using only the very best materials. Each appliance is then fully and individually tested, so that they can deliver to you a durable kitchen partner you can cherish and trust.


DeLonghi are a global market leader in coffee, comfort and selected kitchen and homecare that offer consumers innovative home appliances with a distinctive combination of style and performance.

Shoppers Who Read This Article Ultimately Bought