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Joseph Joseph Launches on Ideal World

Category Kitchen
Published 10 October 2019

Joseph Joseph Launches on Ideal World

Intelligent household solutions to make your every day just that little bit easier …

From busy bee mornings to families looking to streamline their day to day, Joseph Joseph is for every home. With unique problem solving at the forefront of their designs, Joseph Joseph keep things simple with a range of innovative storage and organisation solutions.

"Innovation is at the heart of everything we do at Joseph Joseph, that’s why we make it our aim to identify everyday problems and solve them by designing functional solutions."

Anthony & Richard Joseph

Their story starts back in 2003 with twin brothers, Antony and Richard Joseph, who channelled their passion for design into creating something new and functional that could benefit all households. With a family background in manufacturing, the brothers directed their fascination into building products at home, which they carried into their university years and finally, into their early careers as talented product designers.

The collection started off small and humble, but with the instant success of one of their original designs; the glass chopping board. Functional and hygienic, the simple yet ingenious design of this board paved the way for an entirely new selection of products, each made with problem solving at the heart of its true purpose. From tiered shelving and spice drawers to indexed, colour coded chopping boards and ultra-efficient food prep, Joseph Joseph have created a whole new world of streamlined living.

Today, Joseph Joseph is an award-winning international houseware brand that reaches many corners of the world, including Tokyo, London and New York. Despite the brother’s immense success, the philosophy of the brand remains the same as the very beginning. From the creator’s themselves:


Don’t forget to tune in to the Joseph Joseph Launch show at 10pm on Thurdsay 10th October 2019 and discover the collection at Ideal World.