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Got a question? Our customers’ most Frequently Asked Questions might help you. If you cannot find the answer to your question, please don‘t hesitate to contact us.


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Ideal World
Ideal Home House,
Newark Road,

Ideal World is a trading name of Ideal Shopping Direct Limited
Registered in England: No. 1534758 VAT No. GB 738164028


Customer Service

We will be able to help you quicker if you have your account number or order reference ready.

Open 8am-8pm, Monday to Sunday

When dealing with a query, we will be able to help you quicker if you have your account number ready.

For all customer services queries please call 0330 3321300*** to leave a message and our agents will call you back as soon as possible, or you can call us directly on 08717 123456*.

If you are calling to place an ITV Order between 12am and 3am Telephone: 09056 484848. **

* Calls will cost 13p per minute plus your phone company‘s access charge.
** Calls will cost 20p per minute plus your phone company's access charge.
*** Calls will cost the same amount as the usual UK national or local rate numbers that start with the area codes '02' and '01'.

Live Chat

Customer Service

Live Chat with our Customer Services Team is available; please stay on this page and the Chat Box will appear