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Market Place

Welcome, and thanks for your interest in partnering with us.
On this page you can find out more about Marketplace, what makes Ideal World’s Marketplace different, how we can help your business and how to apply.

What is Marketplace?

Marketplace is a powerful new selling platfom from Ideal World which for the first time opens up our vast 15 million customer base to other retailers, offering you an exciting way to stay competitive by driving consumer awareness, consideration and growth.

Over 30 retailers across a range of categories have already joined us, from household brands like Samsung and Phase Eight, to boutique businesses. Our ambition is to make Ideal World Marketplace among the leading five businesses of its type in the next four years. There really is no better time to come on board!

The Ideal Difference

Unbeatable Marketing – Not only do we support marketing online, our partners also have the unique opportunity to expand their product advertisements beyond our online platforms to Ideal World’s TV channels which broadcasts on Sky, Freeview, Freesat and Virgin.

Varied Range – We’re a one-stop-shop for all our customers’ buying needs. With top markets in the UK and USA, we boast over 200K SKUS across a range of categories, from fashion and jewellery to home and electronics. Our ambition is to increase product numbers dramatically to 30 million over the next 30 months.

Booming Business – We’ve surpassed profit predictions over the last year and grown dramatically, successfully navigating retail’s choppy waters. 2020 was the biggest trading year in the company’s history and we’re keen to share this success with new retail partners.

How Can We Help Your Business?

Reach Our Loyal Customers – Our 15 million (and growing!) customers are loyal and engaged, with a high household income of £40K and 75% are aged 34-75+. The majority of our customers are repeat purchasers who trust our brand.

Increase Your Revenue – Sellers on our platform have seen massive business uplift in just a few months, seeing conversion rates of 6-8% and an AOV of £80-£100.

Additional Extras – We offer translation, currency exchange, exposure to our marketing channels and top-notch customer service free of charge.

Lorraine Davis, owner, Fizz Fashion said: “When the first lockdown happened, it was an extremely worrying time as business stopped overnight - 100 percent of our operations were through our four retail outlets and we had no online presence. While we did then invest in a website which led to some sales, what’s really helped drive the business forward during this challenging time was joining Marketplace. Our first range went live last November and the revenue we’ve generated since has been the equivalent to having an additional two shops trading – without the overheads. It’s enabled us to reach a whole new audience and gain regular customers who don’t live anywhere near our bricks-and-mortar shops. We’re really excited about continuing our partnership with Marketplace and also exploring the possibility of sharing our range via the Ideal World TV channel.”

Simon Hanassab, MagicVision said: “We at MagicVision are thrilled to be working together in our new partnership with Ideal Shopping. We have successfully introduced our wide range of branded electronics to the online platform. We have onboarded with ease, and highly recommend the Ideal team for launching any new partnerships with those interested.”

Brands We Work With

How Can You Apply?

We’d love to hear from you if you are interested in joining Ideal World Marketplace. To find out more sign up here...