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Airtime Partnerships

This is your opportunity to reach 27 million homes with Direct Response TV that works!

Ideal World is able to offer “Airtime Purchase” to vendors. In practice, this is where you can ‘buy your own show’, and it is a winning formula, in providing you with an effective and exciting way of driving lead generation for your products and services.

Indeed, your own Ideal World show can drive high quality leads, wherever there is a high value purchase decision to be made, and where your own sales staff can then visit or telephone to close the sale. We have some great success stories over many years in developing shows and business for our Holiday, Leisure and Home Improvement partners.


Shop online from a wide selection of women's clothing. Styles that fit & flatter in sizes 10-28. Visit Bonmarché today.


Cürv home products are here to make your life easier. Our home device bundles help you create the perfect home setup at a lower cost. Choose from our carefully curated smart home bundles. Giving you time to focus on important things in life.


Improving your home is simple with Everest. We provide a bespoke service, working with you to create stylish products to improve your home. From initial design consultation, to manufacturing and installation, our expert teams take care of it all, every step of the way.

Harvey Water Softeners

Treat your family & home to beautifully softened water. It’s our mission to make your house sparklier, your cuppa tastier, your skin silkier and your clothes softer. All while saving you a few pennies too!


Easy to use, comfortable to wear, and clinically proven to work. INNOVO is a completely non-invasive solution that helps you safely and effortlessly treat bladder weakness by strengthening and re-educating the entire network of pelvic floor muscles through gentle muscle stimulation.


InSinkErator food waste disposers are a ‘must have’ appliance. They hygienically and safely disposes of food waste at the touch of a button. From fruit and vegetable peelings through to meat bones, InSinkErator food waste disposers can grind almost any food waste.


A mobility scooter will provide a new lease of life from new found independence. The Luggie is a portable mobility scooter; meaning it will increase your ability to getout more and support day to day activities. You can enjoy days out with a Luggie; take shopping trips independently. In other words, have the confidence that you will be able to keep up with friends and family.


The M&Co collection of clothes, footwear and accessories features fashionable designs that are bang on trend this season. Stay stylish and pick yourself an outfit that's been designed to flatter your figure and accentuate your personality. Discover our full Ideal World collection of clothes and accessories today.

My Equity Release Expert

How can equity release help you? For many people their home is probably their biggest financial asset, far outweighing any savings and income. One way to tap into this wealth is through an equity release plan.

My Pension Expert

My Pension Expert is the UK’s #1 Advised At-Retirement Specialist, guiding people through the whole process and arranging £millions of income options at retirement each week for people around the whole of the UK. We search the whole market to find you the best annuity rates.


Pavers Shoes is now one of the UK’s leading comfort shoe retailers, with a focus on quality with affordability. With over 130 stores in the UK and Eire, you can pick up our very own comfort range, not forgetting your favourite brands such as Fly Flot, Skechers, Padders and many more.

Planet Cruise

Planet Cruise is an independent cruise travel agency dedicated to providing exceptional cruise packages to destinations around the world. Whether it is a pre-cruise hotel stay in your chosen destination, a land tour to pair with your days at sea or private flights and transfers across the world, Planet Cruise can plan it all with their personalised service and expertise.

The Planning Crowd

The Planning Crowd are leaders in the field of private client care and specialise in estate planning. This means that all of our staff are dedicated to finding the best planning solutions for you. With over 100,000 satisfied clients all over the UK, by choosing us to assist with your Will writing needs you are in good company.


Stay in the home you love with Stannah. Whether you want to regain your independence or simply feel confident again when using your stairs, a Stannah stairlift is the perfect choice. Our stairlifts include a wide range of fabrics, colours and trims to blend in perfectly with your home and can be installed within just a few hours.

Waltons Garden Buildings

At Waltons, we pride ourselves upon our reputation as one of the UK’s leading and most trusted garden building retailers. Established in 1878, we have over 140 years of experience and knowledge allowing us to produce a range of timber sheds, summerhouses, greenhouses, playhouses and log cabins that suit every garden and every budget.

The Westminster Collection

Serving collectors for 75 years, The Westminster Collection is the UK’s leading independent distributor of commemorative coins. From fun-to-collect 50 pence coins, to limited edition Gold and Silver collector coins, The Westminster Collection offers you a piece of heritage to collect, treasure and pass down for generations to come. Start your coin collection today with The Westminster Collection – the home of coin collecting.