Pillow Wow Adjustable Support Pillow with Custom Comfort Levels – Hypoallergenic Microfibre
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Product Highlights
Create a sleep setup that feels more personal with Pillow Wow, an adjustable pillow designed to let you choose the level of comfort and support that suits you best.
With options ranging from Softer and Medium Soft to Medium Firm and Firmer, the pillow can be tailored to your preferred sleeping feel rather than giving you a one-style-fits-all level of support.
A soft-touch microfibre cover adds a smooth, comfortable finish, while the polyester hollow fibre filling provides lightweight cushioning for everyday use. The pillow is also hypoallergenic and washable, making it a practical choice for regular sleep routines.
Why You’ll Love It
- Adjustable comfort levels – choose from Softer to Firmer
- Personalised support for different sleeping preferences
- Soft-touch microfibre cover for a comfortable feel
- Polyester hollow fibre filling for lightweight cushioning
- Hypoallergenic and washable for easy everyday care
What It Helps With
- Finding a pillow feel that better matches your comfort preference
- Adjusting between softer and firmer support
- Creating a more personalised sleep setup
- Keeping everyday bedding easy to care for
Key Features & Specifications
- Product type: Adjustable support pillow
- Comfort options: Softer / Medium Soft / Medium Firm / Firmer
- Cover: Soft Touch Microfibre
- Filling: Polyester Hollow Fibre
- Hypoallergenic
- Washable
- Washable cover
- Size: 74 x 48 x 18cm
- Approx. size: 29 x 19 inches
Product Details
Delivery & Returns
Free standard UK delivery on orders over £45. Offer may vary depending on site promotions.
Standard Delivery: 3 - 5 Working days. £2.99 for 1 quantity order or £4.99 for 2 or more quantity order.
Returns: Just ensure that we receive it back within 60 days of you receiving it, to receive a full refund (including VAT)*. View all return & refund information.
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Easier to show than to describe
One pillow, three settings, five seconds. The inner pillow inside, taken out, or laid on top — that is the whole idea.
Two minutes now, or a wasted purchase later
Most pillows give you nothing to judge until the box is open and it is too late to change your mind. This one you can watch being adjusted before you decide — the outer pillow unzipping, the inner pillow coming out, and each of the three settings taking shape.
It is worth knowing which setting you are likely to reach for first. Front sleepers tend to want the inner pillow out; side sleepers usually want it on top. Everyone else is generally happy with it left exactly as it arrives.
The film runs 43 seconds and starts only when you press play.
Shop NowMost pillows ask you to settle
You buy a pillow and you get one feel, decided for you before it reached the shelf. If it turns out too soft, too firm, too high or too flat, there is nothing to be done about it — except buy another one and hope.
Too soft, or too firm
A pillow can feel right when you press it in the shop and wrong at two in the morning. Too soft and your head sinks straight through it. Too firm and it holds you at an angle you never asked for.
Not enough head and neck support
Filling settles over time, and the support you paid for settles with it. So you fold the pillow in half, or stack a second one on top, trying to get back the height it used to have.
Wrong height for the way you sleep
Front, back and side sleepers all want a different profile. A pillow with one fixed height can only ever suit one of them — and most of us move between positions through the night anyway.
No way to change your mind
What suits you shifts — a cold, a sore shoulder, a new mattress, a warmer season. A fixed pillow cannot shift with you, so you either put up with it or start the search again.
A pillow you set, rather than settle for
Pillow Wow is built as a pillow within a pillow. A firmer inner pillow sits inside a softer outer one, and you decide where it goes — which means one pillow covers three genuinely different feels.
Unzip the outer pillow and the whole thing changes in seconds. No folding it in half, no stacking a second one on top, no buying again in six months because your preference moved on.
Take the inner pillow out
A lower profile with a gentler feel — for anyone who finds most pillows sit them too high.
Best for front sleepers
Leave the inner pillow inside
Ready to use straight out of the pack, with balanced height and support.
Best for all sleep positions
Place the inner pillow on top
Extra height and extra support — the firmest of the three settings.
Best for side sleepers
Adjustable, without feeling engineered
Adjustability counts for little if the pillow itself feels firm or airless. A soft-touch microfibre cover sits over a cloud-like 100% polyester filling, made with breathable fibres and hypoallergenic materials — so whichever setting you choose still feels like a pillow you want to sleep on.
74 × 48cm each — a generous, full-size pillow, not a cushion.
Shop Now
Four steps, and no special treatment
The outer pillow opens along two sides, so there is no wrestling a firm inner pillow through a narrow gap. Unzip it, take the inner pillow out, then put it back inside or lay it on top — whichever suits you that night.
Both pillows are machine washable. Separate them first and wash them apart, then give each a good plump once dry before putting them back into whichever setting you had settled on. No dry-cleaning bill, and no reason to put off freshening them up.
Change the feel as often as you like. It takes seconds.
Shop NowEverything in the pack
The specification, listed plainly.
Frequently asked questions
The pack contains 2 × Pillow Wow Adjustable Pillows — one for each side of the bed.
Keep the inner pillow inside for a medium feel that suits all sleep positions, remove it for a softer and lower profile better suited to front sleepers, or place the firmer inner pillow on top for the extra height and support side sleepers tend to prefer.
Yes. The pack contains two pillows and each one adjusts independently, so you can set yours differently to your partner’s.
Each pillow measures 74 × 48cm, which is a standard pillow size, so ordinary pillowcases should fit without buying anything new.
Each pillow measures 74 × 48cm.
The filling is 100% polyester, made with breathable fibres, under a soft-touch microfibre cover.
Pillow Wow is suitable for front, back and side sleepers, and the adjustable height and support let you set the profile that suits you.
Yes. Unzip the outer pillow and take the inner pillow out so the two can be washed separately. Plump them both once dry and return them to your preferred setting.
Pillow Wow is made with hypoallergenic materials.
Standard UK delivery is £2.99 for a single quantity order, or £4.99 for two or more, arriving in 3–5 working days. Orders over £45 qualify for free standard UK delivery. Offer may vary depending on site promotions.
Return them within 60 days of receiving them for a full refund including VAT.
Flexi-Pay is available — Ideal World’s split payment option that lets you break your purchase into interest-free monthly payments.
Stop settling for one feel
Three settings, two pillows, and sixty days to decide whether they suit you. Pack of 2 · 74 × 48cm each · 100% polyester filling · Hypoallergenic · Machine washable