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Free Delivery On All Orders Over £65


We know you will love your purchase from Ideal World, but just in case you are not entirely delighted for any reason, simply follow the returns instructions provided when you received your purchase. Just ensure that we receive it back within 30 days of you receiving it, to receive a full refund (including VAT)*.

Key things to remember to guarantee your refund:

  • The identification tag must not have been removed from the item.
  • The item must be returned in a clean, unused and unaltered condition and in its original packaging and with the authenticity card if supplied.
  • The only exceptions on refunding items are those that have been personalised to your specification, such as resized rings (done through us or another jeweller).
  • Earrings cannot be refunded for hygiene reasons.
  • Refunds made under this returns policy will not include either the original postage and packing charge or any return costs.
  • Refunds will be made within 14 days from receipt at our return address.
  • Refunds will be made to the original means of payment.
  • This policy does not affect your statutory rights.
  • Ensure that the outer packaging for your return item is suitable to protect it while in transit to our return address.

If you return an item for refund that was part of a promotional offer, kindly return any free gift that was supplied as part of that promotion.

* For items purchased on or after 30 September 2023, returns will be accepted until January 14, 2024. This is our special extended returns promotion for the Christmas period.

We recommend you return your item via Royal Mail Special Delivery (or other similar tracked and insured delivery service) to ensure you have proof of postage and that your item is reassuringly covered during transit.

Beauty Items / Underwear / Bedding

For hygiene reasons, we are unable to accept returns on beauty items, underwear or bedding that have been used or sampled.


Any shoe returns must be unworn and in their original condition and packaging.

Electrial Items

Please ensure any plug sock covers are returned with the item

Casted Beads

  • Under £50 – Extended Christmas Returns until January 24, 2024
  • Over £50 – 6 months warranty

Fashion Jewellery

  • (this includes base metal items, Elanza and chains under £5) – Extended Christmas Returns until January 24, 2024


Please do not dispose of packaging until you have decided to keep your purchase. We are unable to supply replacement packaging which may impact your ability to return your goods in saleable condition.

This does not affect your statutory rights.

Our Returns address

Ideal World
PO Box 814